Zeiss — Lens Test Drive

2014
There are millions of amateur photographers in the world. And there are millions of lenses, with lots of complicated information about them. Wouldn’t it be great, if one could simply see what a lens does? But how to make the performance of ZEISS lenses visible – also without a camera?

The Case Film ︎



︎ Concept

The first digital test drive for analog lenses. From setting up the manual focus to changing the aperture. Animations and side-by-side-demonstrations make features and benefits USPs visible.






︎ Result

The App contains over 12,000 photos taken by ZEISS owners – straight from the ZEISS flickr community and arranged by lens and genre. As real proof.



Honor
1x Gold London International Advertising Awards 2014 ( Digital Navigation / Interactivity)
1x Silver Best of Business-to-Business Award 2014 (Digital Corporate)
1x Shortlist Cannes Lions 2014 (Mobile)


Role - Creative & Design Director
at OgilvyOne Gemany
for Carl Zeiss AG Germany


Klaus-Martin Michaelis  |  Germany  |  2020  |  🖖️