IBM — Outthink Downtime

2015
Generate Customer Engagement for IBM‘s unique predictive maintenance offer. Focus on encouraging the production units of interested companies to use IBM‘s Predictive Maintenance Software Solution.




︎ Concept
We have recognized that production teams are the heart of their companies. It is vital for these companies that their production units and assembly lines do not stand still, but remain functional. They need to keep the factory running, like the heart of a human being.






︎ Execution
Predictive maintenance is the key to keeping a factory alive. We have illustrated this cycle through an elaborate 3D animation of an abstracted human heart. The visualization should leave a strong and attractive impression.






Role - Creative & Design Director
at Ogilvy
for IBM Germany

Klaus-Martin Michaelis  |  Germany  |  2021  |  🖖️