Coca Cola — Return to Santa

How even empty bottles can open happiness? Every year millions of letters are addressed to Santa Claus, that never arrive. Because the mailman doesn’t know where Santa lives. But Coca-Cola does.

The Case Film ︎

︎ Concept
So we turned the Coke-bottle into a christmas whish list and the typical reverse vending machines of the German bottle recycling system into Santa’s mail

︎ Result
A Coke bottle turned into a Christmas list of wishes. Each Coke label invited people to make a wish for someone else and return the bottle to our vending machine. Right before Christmas Eve Santa picked the loveliest wishes and fulfilled each of them with his helpers.

Role: Art Director
at Ogilvy 
for Coca Cola Germany

Klaus-Martin Michaelis  |  Germany  |  2021  |  🖖️