Allianz — #GIFBACK

The world belongs to those who dare. Both on the pitch and in everyday life. Your support pushes FC Barcelona to achieve the astonishing. Now FC Barcelona and Allianz are giving you back some motivation to go for your goals. Whatever you’re up for, be safe in the knowledge that Allianz has your back. 

︎ Concept
Gifs are perfect to encourage young people to take the next step.  #GifBack, a gif creator, allowed users to create pers    onalized GIFs with their favorite Barcelona players to cheer up or encourage friends to take the next step.

︎ Execution
For the #GIFBACK campaign we selected 5 players in cooperation with FC Barcelona. According to the criteria of reach, fame, talent and game experience Neymar, Iniesta, Alba, Rakitic and Ter Stegen were chosen. All together, they represent the thought of the GIFBACK campaign as its best with their personal character and create a unique activation for the allianz target group.

Diversity is key of the #GIFBACK generator. Each player present in his unique style a selection of his best fan motivations. In total, the user has more than 40 different options with more than 10 different background animations to choose from.

Role - Art Director
at Ogilvy Germany
for Allianz Global

Klaus-Martin Michaelis  |  Germany  |  2021  |  🖖️